Charlotte here!! Eyal and I put our heads together in 2022 and decided to launch a business. We had no clue where to start, what to do, or even what industry we wanted to be in. Arts and crafts are both hobbies of ours and during one random trip to a chain craft store, we saw a couple of candle-making kits. From there, the inspiration started.

We are both military veterans, but still love a good bath with scented candles. The only problem is we both get headaches from a whole load of the scents available on the market. So, we decided to create a line of products that would give the average person, and us "scents without the headache". From there, The Wicked Lion was born.